Building User Trust with Ratings ⎯
As a Senior Designer on the global trust team, I led the creation of the Ratings feature for Adevinta.
Serving five European countries, this feature supports customized feedback flows, helping users make informed decisions and strengthening marketplace reliability.
2019 - 2024
Product Design
Research & Discovery
User Interface
Facilitation
This project has been summarized to respect company’ privacy.
✴︎ PROBLEM STATEMENT
Buyers struggle to trust sellers on recommerce sites without social proof and value others' opinions when deciding to purchase.
Marketplaces want to have ratings, but each has unique needs, so a one-size-fits-all approach wouldn't work.
✴︎ VALUE PROPOSITION
Create a flexible ratings feature, adaptable to different marketplaces while providing relevant information and a seamless user experience.
FEATURE DESIGN
✴︎
FEATURE DESIGN ✴︎
Options for scale questions (1 to 5), multiselect, and text input allow each market to create a unique rating flow.
Theming capabilities enable marketplaces to apply their own branding while maintaining usability.
The ratings listing showcase feedback about a specific seller, including Automatic Reviews. Reminders and email notifications are a built-in feature.
✴︎ KEY RESULTS
13M+ MANUAL RATINGS
across 4 European generalist markets
LIVE IN 6 MARKETPLACES
including generalist & vertical platforms
62%
Buyers say ratings are key when evaluating a seller